Do you remember the movie “Her” that came out in 2013? It was an interesting take on what the future could look like, but I, like most people, never thought we would witness it in our lifetime. CarynAI is an interesting development in this area. Caryn Marjorie has 1.8MM followers on Snapchat and has synthesised […]
The first step to optimizing your website navigation is to understand its current performance. I’ll discuss card sorting and tree jacking in another post, as they might not be suitable for all projects (and they’re useful in their own right.)I’d like to use some combination (ideally all) of the following to understand user interaction with […]
Finding products on an ecommerce store is the most critical task that a website can have. After all, if you can’t find it, you can’t buy it. There are various methods you can use to locate the products you need, but let’s explore some of the most popular ones:Search – This method is used a […]
I don’t think there is any doubt that there is a deluge of content coming our way. AI developed videos, voiceovers and blog posts are getting better every day. Just this week, I experimented with Elevenlabs for voiceover and Koala for blog posts; they’re not perfect, but they’re above average (and super quick and cheap).This […]
Adding in a zoomed product image increased revenue per visitor as a result of higher average order value. i.e. visitors bought more expensive products when there was an additional zoomed image. Background: There was (as usual) significant interaction with product images and alternate images for an apparel client. Adding in additional product images is great, […]
Product images are crucial to ecommerce success. You’re trying to replicate the in-store experience where a customer can pick an object up, look at the back of it, understand the weight of it and understand the construction (or even try it on if it’s shoes or apparel). There are many important aspects of product images: […]
My AI obsession continues. Over the weekend, I chatted with my brother and friends about whether my interest in AI is just a product of my own echo chamber or a global phenomenon. To explore this, I examined the Google Trends rating for “chat gpt” in the top 10 internet nations worldwide, as well as […]
Last week there was an AI video of celebrities eating spaghetti, and everyone LOL’ed a how rubbish the quality was. It was rubbish, but it was very much a V1. If you look at the exponential growth of AI, the Christmas version will look like a Hollywood blockbuster. The WEF said in February that critical thinking […]
AI, Chat GPT and their associated tools fascinate me.I was jaded by yet another hype cycle (I must confess that Web 3 leaves me cold), but the possibilities around AI are genuinely fascinating. I am worried about how we’re diving into this without an obvious outcome. Open AI’s new statement of intent has its detractors […]
I’m blessed to see two sides to the experimentation coin. With Now Novel, we have a scrappy team with limited resources. The path to testing requires little negotiation and process. It also means that there are fewer tests you can do due to the smaller team, and with less traffic and data, it is harder to […]
Brendan McNulty 