Category: Uncategorized

Navigating on mobile devices is a tough business; you have to allow for fat fingers, a small screen and a distracted perspective (people are in the queue at the shops, on the couch watching TV whilst they’re half shopping). In this post, I’ll explore the mobile navigation designs of ASOS and Farfetch, highlighting key learnings […]

As a surfer one of my biggest fears is being bitten by a shark. Recently a new friend of my brother’s got bitten by a great white at Jeffrey’s Bay, the best wave in South Africa.I’ve had two discussions with friends this week, with both arguing that the sea is now safer post-attack, as another […]

Unlocking Navigation Insights: Tree Jacking and Card Sorting 🌟 🔍 Card sorting involves engaging users to categorize and organize items, revealing their classification and information organization preferences. You can gain valuable insights into user-driven hierarchy and structure.🌿 Tree Jacking lets users interact with your existing navigation while completing tasks. Uncover insights into navigation challenges and […]

Do you remember the movie “Her” that came out in 2013? It was an interesting take on what the future could look like, but I, like most people, never thought we would witness it in our lifetime. CarynAI is an interesting development in this area. Caryn Marjorie has 1.8MM followers on Snapchat and has synthesised […]

The first step to optimizing your website navigation is to understand its current performance. I’ll discuss card sorting and tree jacking in another post, as they might not be suitable for all projects (and they’re useful in their own right.)I’d like to use some combination (ideally all) of the following to understand user interaction with […]

Finding products on an ecommerce store is the most critical task that a website can have. After all, if you can’t find it, you can’t buy it. There are various methods you can use to locate the products you need, but let’s explore some of the most popular ones:Search – This method is used a […]

I don’t think there is any doubt that there is a deluge of content coming our way. AI developed videos, voiceovers and blog posts are getting better every day. Just this week, I experimented with Elevenlabs for voiceover and Koala for blog posts; they’re not perfect, but they’re above average (and super quick and cheap).This […]

Adding in a zoomed product image increased revenue per visitor as a result of higher average order value. i.e. visitors bought more expensive products when there was an additional zoomed image. Background: There was (as usual) significant interaction with product images and alternate images for an apparel client. Adding in additional product images is great, […]

Product images are crucial to ecommerce success. You’re trying to replicate the in-store experience where a customer can pick an object up, look at the back of it, understand the weight of it and understand the construction (or even try it on if it’s shoes or apparel). There are many important aspects of product images: […]

My AI obsession continues. Over the weekend, I chatted with my brother and friends about whether my interest in AI is just a product of my own echo chamber or a global phenomenon. To explore this, I examined the Google Trends rating for “chat gpt” in the top 10 internet nations worldwide, as well as […]