There is a lot of hype around about the semantic web and web 3.0 at the moment, but how many people actually know what its all about (note: its not tagging a youtube video so that it shows up in the natural links) . This article explains the different technologies which are currently in place; […]
in other Google news (i’m not just following them, honest). it is now possible to bid on trademarked terms in the UK and Ireland similar to the US system. I’m not sure of the customer advantage here either… also Adsense now has ads which are scrollable, it makes senseto increase the amount of inventory that […]
interesting new functionality which provides an extra search within a site functionality. quite interesting, but i’m not sure why it’s on Google’s site, does it allow for extra ads potentially to be served? Update: i have spoken to Google about this, and apparently you can make yourself exempt from this process; The site: search operator […]
i saw this on a sponsored link yeterday (for those who can’t see my mini screengrab, it’s a Google checkout logo below the link). i’m not sure what effect it has for the merchant (increased conversion/more trust in the product/consternation at the fact that it’s a payment method they’ve never heard of?). nonetheless, its interesting […]
Google has now released gadget ads to run on their content network. It allows you to serve the ads and change the content, run all sorts of cool rich media and add them to their favourites/iGoogle page. This solves one of the queries about distribution i talked about earlier, which will work fine if you […]
everywhere… (Eric Shmidt) this is a great interview with Eric Shmidt where he gives a perspective on Google’s role and views on personalization, the future of the mobile, advertising and where they see things going. I found interesting the discussion about mobile which he foresees as the big opportunity of the future, it has web […]
This is an interesting development which can be interpreted from two major perspectives;1) Google is bringing out their version of an affiliate program, so long Tradedoubler, Linkshare & Comission Junction2) Google continues to refine their model to find out the best way to extra maximum revenue I’m in the second camp, Google has experimented with […]
The size of the Viacom claim for its content on Gootube seems to be somewhat excessive ($1billion). Its an interesting faceoff though, old media flexing their muscles to discipline a new channel which has no regard for their rights. At some stage Viacom is going to have to realize that they can’t stand in the […]
There is a lot of buzz around Yahoo! being in trouble. In terms of share of the search market in the US they lost a lot of ground to Google last year. Their numbers only looked OK because of the growth of the display advertising market, and Wired magazine took a big swipe at them, […]
Brendan McNulty 