google checkout

i saw this on a sponsored link yeterday (for those who can’t see my mini screengrab, it’s a Google checkout logo below the link). i’m not sure what effect it has for the merchant (increased conversion/more trust in the product/consternation at the fact that it’s a payment method they’ve never heard of?).

nonetheless, its interesting to see that Google is playing with the purity of their search results to promote their own product..

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