Trademark & scrollable ads

in other Google news (i’m not just following them, honest). it is now possible to bid on trademarked terms in the UK and Ireland similar to the US system. I’m not sure of the customer advantage here either…

also Adsense now has ads which are scrollable, it makes senseto increase the amount of inventory that is available. looking at my own consumer behaviour I’m not sure how “engaged” i would be to look for more ad content, but looking at the volumes of ads served there must be an incremental value for them

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