read this, it will make you cleverer
Image by Denis Collette…!!! via Flickr
I have read a couple of interesting posts recently;
1) How to make freemium work, learn from the experts
2) Lessons on monetization from tencent
3) the acquisition channel you weren’t aware of, passed links
Read these, they’ll make you cleverer (or get you to ask some good questions)Related articles by Zemanta
- required reading- february edition (brendan-mcnulty.com)
I have been a long time subscriber to Dave Chaffey’s newsletter. They come out monthly and he always has a lucid perspective on some aspect of online marketing. One of the best resources that he has on offer is a presentation on SEO. Slide 3 gives a perfect overview of SEO in all its aspects summarized into one page.
The book is great in that it gives an exhaustive view into the specific tools, nature of customers, site design, media planning, budgeting of an online campaign. It includes case studies of how people have overcome specific challenges, as well as tips on how to get things done. it is updated as of last year, so you get updates on widgets, how to use Google Analytics- not just reviews on html e-mails.
If you have someone in your team that needs to get up-to-date on online quickly, this is a great resource. If you want to look at the basics in an easy to read manner, its great too- recommended.
a couple of interesting articles to keep you up-to-date in february;
1)a report on digital moms (with thanks to guy kawasaki and razorfish)
this tells you that moms can be reached through a;ll the channels that you would reach other consumers, but that not all of them are the same, so you’ll need a more tailored approach.
2)hp labs have been producing some insights into social computing. kinda dry and scientific (so not as sexy as the razorfish ones), but some interesting data. read crowdsourcing and online content popularity predictionRelated articles by Zemanta
- Guy Kawasaki’s 10 Ways to Use LinkedIn (q-ontech.blogspot.com)
John Battelle (the guy who wrote that Google book) has been doing a lot of crowdsourcing for his conference to find interesting questions to ask his participants (and the participants are of top calibre too). one of the interesting things taht he did was ask for the best examples of online marketing through a Linkedin question. lots to get inspired by.
People keep talking about the deck that Sequio capital sent out that caused the wave of belt-tightening and cutbacks. its worth the read;
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Image by Getty Images via DaylifeInteresting analysis from Technorati about blogging becoming more mainstream. I’m not so sure about that, for me when a trend is completely mainstream it mirrors the makeup of the audience. the average blogger (according to this research)is 2/3 male, university educated and been blogging for nearly 3 years.
this looks like an early adopter segment and not the mainstream. or maybe there is a predisposition for men to blog more than women (which i would find difficult to believe)
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this article details the future of books for publishers and booksellers. There are some interesting analyses of the role of the Kindle, the long tail and publishing on demand. I think there were two other elements which I thought were particularly noteworthy;
1) he doesn’t prophesise the end of the paper book (which I agree with, I think the book will carry on as a physical entity, and it’s a guarantee that the act of reading isn’t dying)
2) communities are the future for selling books; create a community around and make your content an integrated part of it.
Its interesting to see how a product which has been unchanged for centuries have so many interesting ways of changing in the near future, and as usual we have the internet to thank J
The steps in the process it outlines are pretty straightforward;
Find some TALKERS
Give them a brief but enagaging TOPIC to spread
Give them some TOOLS (banners for their blog, insider info, refer a friend forms)
TAKE PART-don’t let the conversation carry on without you, offer support if it’s turning nasty, or support positive discussions
Ensure that you do TRACKING, so that you can monitor the power of what your doing and optimize your message so that you employ your resources in the best direction.
The book was really easily laid out, easy to understand and gave everything in a series that you should employ one after another. We’re going to try it, I’ll report back once I have seen the successes.