Required reading-April edition

Brightness from my magic river...!!!Image by Denis Collette…!!! via Flickr

I have read a couple of interesting posts recently;
1) How to make freemium work, learn from the experts
2) Lessons on monetization from tencent
3) the acquisition channel you weren’t aware of, passed links

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Required reading- Dave Chaffey

I have been a long time subscriber to Dave Chaffey’s newsletter. They come out monthly and he always has a lucid perspective on some aspect of online marketing. One of the best resources that he has on offer is a presentation on SEO. Slide 3 gives a perfect overview of SEO in all its aspects summarized into one page.

The book is great
in that it gives an exhaustive view into the specific tools, nature of customers, site design, media planning, budgeting of an online campaign. It includes case studies of how people have overcome specific challenges, as well as tips on how to get things done. it is updated as of last year, so you get updates on widgets, how to use Google Analytics- not just reviews on html e-mails.

If you have someone in your team that needs to get up-to-date on online quickly, this is a great resource. If you want to look at the basics in an easy to read manner, its great too- recommended.

required reading- february edition

a couple of interesting articles to keep you up-to-date in february;
1)a report on digital moms (with thanks to guy kawasaki and razorfish)
this tells you that moms can be reached through a;ll the channels that you would reach other consumers, but that not all of them are the same, so you’ll need a more tailored approach.

2)hp labs have been producing some insights into social computing. kinda dry and scientific (so not as sexy as the razorfish ones), but some interesting data. read crowdsourcing and online content popularity predictionRelated articles by Zemanta

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Required reading- Autumn edition 1

John Battelle (the guy who wrote that Google book) has been doing a lot of crowdsourcing for his conference to find interesting questions to ask his participants (and the participants are of top calibre too). one of the interesting things taht he did was ask for the best examples of online marketing through a Linkedin question. lots to get inspired by.

People keep talking about the deck that Sequio capital sent out that caused the wave of belt-tightening and cutbacks. its worth the read;

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State of the blogosphere

KYOTO, JAPAN - FEBRUARY 9: Ichimame, an 19-yea...Image by Getty Images via DaylifeInteresting analysis from Technorati about blogging becoming more mainstream. I’m not so sure about that, for me when a trend is completely mainstream it mirrors the makeup of the audience. the average blogger (according to this research)is 2/3 male, university educated and been blogging for nearly 3 years.

this looks like an early adopter segment and not the mainstream. or maybe there is a predisposition for men to blog more than women (which i would find difficult to believe)
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things to make you smart (and look smart)

In my ongoing search for being more efficient (and it is a tireless cause), I came across this very interesting article. It claims that instead of picking your nose/sharpening your pencil/surfing the net you should prioritise what you need to do and have a project at the top of the list that is big and hairy and has a deadline. When you inevitably don’t want to do it, instead of just chilling you should do things (which are still extremely worthy) further down the list. In this way you are still being extremely efficient whilst essentially procrastinating. it sounds simplistic, but can have major impact (or at least with me).

this article details the future of books for publishers and booksellers. There are some interesting analyses of the role of the Kindle, the long tail and publishing on demand. I think there were two other elements which I thought were particularly noteworthy;
1) he doesn’t prophesise the end of the paper book (which I agree with, I think the book will carry on as a physical entity, and it’s a guarantee that the act of reading isn’t dying)
2) communities are the future for selling books; create a community around and make your content an integrated part of it.

Its interesting to see how a product which has been unchanged for centuries have so many interesting ways of changing in the near future, and as usual we have the internet to thank J

the semantic web

There is a lot of hype around about the semantic web and web 3.0 at the moment, but how many people actually know what its all about (note: its not tagging a youtube video so that it shows up in the natural links) . This article explains the different technologies which are currently in place; the top down and bottom up methods of classifications as well as who are the key players in this market. There are some pretty complex technical explanations to get to grips with, but it’s a great primer for understanding these emerging technologies.

Interesting book

I read this word of mouth book a couple of years ago (but I was in hospital, so maybe it didn’t stick so well). This time I read it, and it made a whole lot of sense. Along with widgets and seo it fits into my favourite kind of web traffic- free!
The steps in the process it outlines are pretty straightforward;

Find some TALKERS
Give them a brief but enagaging TOPIC to spread
Give them some TOOLS (banners for their blog, insider info, refer a friend forms)
TAKE PART-don’t let the conversation carry on without you, offer support if it’s turning nasty, or support positive discussions
Ensure that you do TRACKING, so that you can monitor the power of what your doing and optimize your message so that you employ your resources in the best direction.

The book was really easily laid out, easy to understand and gave everything in a series that you should employ one after another. We’re going to try it, I’ll report back once I have seen the successes.