required reading- february edition

a couple of interesting articles to keep you up-to-date in february;
1)a report on digital moms (with thanks to guy kawasaki and razorfish)
this tells you that moms can be reached through a;ll the channels that you would reach other consumers, but that not all of them are the same, so you’ll need a more tailored approach.

2)hp labs have been producing some insights into social computing. kinda dry and scientific (so not as sexy as the razorfish ones), but some interesting data. read crowdsourcing and online content popularity predictionRelated articles by Zemanta

• Guy Kawasaki’s 10 Ways to Use LinkedIn (q-ontech.blogspot.com)