I read about the furore surrounding digg and people posting the decription key for hd/dvds. Digg were asked to remove the links to it by a large nameless corporation, and complied. This incensed Digg users and they proceeded to digg the story incessantly till it overtook the homepage, which resulted in some account erasals and […]
One of the more puzzling things to find out is how people measure the size of their audience. I know it isn’t the most exact science, but there can be so many different methods that vary considerably. Looking at our own site, we see wildly varying numbers coming from Comscore, Nielsen, IVW, Google Analytics and […]
Doubleclick was sold for $3.1 billion late last week. It seems like a great strategic decision for Google to sew up their display advertising capabilities in one fell swoop. And, knowing what data junkies they are they are going to have a field day with all the data that Doubleclick has. I have been monitoring […]
This is an interesting development which can be interpreted from two major perspectives;1) Google is bringing out their version of an affiliate program, so long Tradedoubler, Linkshare & Comission Junction2) Google continues to refine their model to find out the best way to extra maximum revenue I’m in the second camp, Google has experimented with […]
The size of the Viacom claim for its content on Gootube seems to be somewhat excessive ($1billion). Its an interesting faceoff though, old media flexing their muscles to discipline a new channel which has no regard for their rights. At some stage Viacom is going to have to realize that they can’t stand in the […]
There is a lot of buzz around Yahoo! being in trouble. In terms of share of the search market in the US they lost a lot of ground to Google last year. Their numbers only looked OK because of the growth of the display advertising market, and Wired magazine took a big swipe at them, […]
the other week I spoke at an emerce event talking about lead generation. There was a large crowd for a fairly niche online subject (it’s not search or banners) which always gives me flutters in my belly (especially considering I was the only one presenting in English as opposed to Dutch)you can see my presentation […]
i work in online marketing, and every day i hear a lot of buzzwords and acronyms thrown around; web 2.0, cpm/c/l, ppc, ctr, voip, ugc etc etc etc. this gives us a handy members club to keep us feeling superior and keep outsiders guessing. however, all these mask is an an asttempt to understand how […]
Brendan McNulty 