I have been head down in budget season, which is challenging but fun (how to forecast 18 months in the future with 1 month of data- always interesting). Something that i picked up during this was how huge Farmville had become. Now everyone knows that 62 million play it monthly, but what you don’t see is how it stacks up against other games properties;
World of Warcraft is a great proxy for MMO games, and Farmville is the default social game. Look at the difference in searches for these over the last year. This is an industry that has got busy in a really short space of time, the next while is going to be interesting
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