we’ve put a number of 301 redirects in place for our new games site (please excuse gratuitous linking:)). what should happen is that google should see the old domain as no longer existing and redirect all traffic back to the new domain. however that isn’t happening here; it is still picking up both domains, however […]
I love an acronym more than most, and this is a good oneGoogle has an inordinate focus on domain name(and a difficulty in concatenating).What concatenate means is that brendan-mcnulty is a better domain about me that brendanmcnulty as Google has a way of differentiating where one word ends and the other starts. As Google has […]
I was chatting to someone about creative link building and this example came up. They wanted to create more World Cup focused traffic during the World Cup, but it’s a pricy time to buy search traffic. They came up with a plan to create the “Anti- World Cup Association”- women who feel abandoned by their […]
I understand why link building is so crucial; it gives Google an idea of how important a page is with regards to the number, quality and context of links that are linking to a the site. However I still find it a bit of a dark art; why would people want to link to you? […]
Image by Stephen Poff via Flickr I had 3 interesting search meetings recently, 1 with Google and two with SEO consultants. As a result of these I’ve written a few search related posts over the last week or so. The title of this post was a comment that someone made in one of the meetings […]
There is a lot of talk about your personal brand, but the reason for it is that it makes sense. A personal brand is an essential way to differentiate yourself from the crowd. This is unfortunately not something that you can do overnight, but there is no time like the present to do it. In […]
i have been a fan of etsy for a while, and my wife is even more of a fan. she buys all presents for friends, and we buy presents from there too, as you get a whole range of home made exciting stuff (e.g. i got some interesting prints for my birthday, handbags for friends […]
Image by Danard Vincente via Flickr Google Insights for search has just been released, offering a whole wealth of data that previously was not available. For your SEO and PPC campaigns there are a lot of words that can be targeted based on this. However if you are looking at this from an industry perspective […]
Image by Getty Images via DaylifeI saw a couple of interesting search things this weekend – whilst reading a blog favourite of mine I saw that Microsoft have started actively started advertising that you can get cash back by using their search engine. This is a pretty aggressive way of gaining market share, not only […]
We have been having an interesting conversation about how you should structure the relationship with your affiliate program and whether or not you should allow them to bid on your search terms. The overall objective is to get more cost effective traffic to your site. On one hand allowing affiliates to search makes perfect sense, […]
Brendan McNulty 