Image by Denis Collette…!!! via Flickr I have read a couple of interesting posts recently;brendanmc1) How to make freemium work, learn from the experts2) Lessons on monetization from tencent3) the acquisition channel you weren’t aware of, passed links Read these, they’ll make you cleverer (or get you to ask some good questions)Related articles by Zemanta […]
a couple of interesting articles to keep you up-to-date in february;1)a report on digital moms (with thanks to guy kawasaki and razorfish)this tells you that moms can be reached through a;ll the channels that you would reach other consumers, but that not all of them are the same, so you’ll need a more tailored approach. […]
Image by Getty Images via DaylifeInteresting analysis from Technorati about blogging becoming more mainstream. I’m not so sure about that, for me when a trend is completely mainstream it mirrors the makeup of the audience. the average blogger (according to this research)is 2/3 male, university educated and been blogging for nearly 3 years. this looks […]
i have read 2 interesting studies in the last couple of days. the first is a release from Comscore which details people’s clicking habits on display advertising. it seems that heavy clickers (6% of the population) account for 50% of all clicks on display advertising. i personally don’t click on banners, but there must be […]
Brendan McNulty 