This is an interesting development which can be interpreted from two major perspectives;1) Google is bringing out their version of an affiliate program, so long Tradedoubler, Linkshare & Comission Junction2) Google continues to refine their model to find out the best way to extra maximum revenue I’m in the second camp, Google has experimented with […]
The size of the Viacom claim for its content on Gootube seems to be somewhat excessive ($1billion). Its an interesting faceoff though, old media flexing their muscles to discipline a new channel which has no regard for their rights. At some stage Viacom is going to have to realize that they can’t stand in the […]
There is a lot of buzz around Yahoo! being in trouble. In terms of share of the search market in the US they lost a lot of ground to Google last year. Their numbers only looked OK because of the growth of the display advertising market, and Wired magazine took a big swipe at them, […]
the other week I spoke at an emerce event talking about lead generation. There was a large crowd for a fairly niche online subject (it’s not search or banners) which always gives me flutters in my belly (especially considering I was the only one presenting in English as opposed to Dutch)you can see my presentation […]
i work in online marketing, and every day i hear a lot of buzzwords and acronyms thrown around; web 2.0, cpm/c/l, ppc, ctr, voip, ugc etc etc etc. this gives us a handy members club to keep us feeling superior and keep outsiders guessing. however, all these mask is an an asttempt to understand how […]
Brendan McNulty 