the other week I spoke at an emerce event talking about lead generation. There was a large crowd for a fairly niche online subject (it’s not search or banners) which always gives me flutters in my belly (especially considering I was the only one presenting in English as opposed to Dutch)you can see my presentation here, but I spoke about the evolution of our landing page; the elements that have changed on our page and best practice from mail to final conversion. It’s in the presentation, but I’ll summariseclear e-mail not too much text (sell it on the landing page)on the landing page have a large image, action items on the left hand side, and a big call-to-action buttonof course have some linking between the twofun…
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Brendan McNulty 