i have read 2 interesting studies in the last couple of days. the first is a release from Comscore which details people’s clicking habits on display advertising. it seems that heavy clickers (6% of the population) account for 50% of all clicks on display advertising. i personally don’t click on banners, but there must be […]
what happens when google’s parents go away
i saw this on a sponsored link yeterday (for those who can’t see my mini screengrab, it’s a Google checkout logo below the link). i’m not sure what effect it has for the merchant (increased conversion/more trust in the product/consternation at the fact that it’s a payment method they’ve never heard of?). nonetheless, its interesting […]
when i was studying one of the holy tenets was the four p’s of marketing, and i know that the web has put a spanner in the works of those now, and made them less equal in terms of their how relevant they are. distribution doesn’t need to be some large store that you pay […]
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like wired magazine, only not as cool. i was at ad-tech in new york a couple of weeks back (not exactly live bloggin i know), and i heard 3 cool terms which i’m going to try use in every discussion i have;neverending friending- in terms of social networkingpics get clicksROI= removal of imagination
I said I would update you about my outsourcing to India project. Although I used one of the most reputable outsourcing companies (Brickwork) I found the results poor to say the least. I had to e-mail continually to get my project on the radar, they did the work without first quoting me on it and […]
it seems my post about AOL was a little awry (I blame Alexa). apparently they’re laying off 1,800 people across Europe, so they can’t be increasing their traffic hugely
so while the internet hums about microsoft buying a chunk of facebook that values Facebook at $15 billion, and Google setting up a rival conglomerate of social networks which will make your apps be able to be used across numerous networks, what do i want to talk about;twitter cookbooks of coursenow i can get my […]
Today I’’m speaking at the eduvision conference about women on the internet. I’m looking forward to it, I get to ramble on about stats, present some of my best practice examples (dove + zappos), and tell a little more about Zylom (and surreptitiously recruit at the same time)
Brendan McNulty 