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Searching for geniuses

So, I’m back in South Africa for 6 weeks now (it kinda feels like I never left), and creating a games strategy for 24.com. Its great powering through Powerpoint and meeting people and getting things up and running, but the one man army thing can only take you so far. Which is why I need […]

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social gaming- what’s it all about

Games are big news in the entertainment industry. I know I have to say that because games pay my salary, but if you look at game they’re moving out of the preserve of geeky teenagers and into the family sphere. I think the wii has done a lot for making games accessible to people who […]

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Putting your brand into the wild

Zynga is one of the top social games developers out there with revenues of $100MM annually (or so they say). They’re as web 2.0 as you can get (their games are developed for social networks) so it would stand to reason that they’re active on twitter and the other networks. Only problem being that their […]

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KRD- keyword rich domains

I love an acronym more than most, and this is a good oneGoogle has an inordinate focus on domain name(and a difficulty in concatenating).What concatenate means is that brendan-mcnulty is a better domain about me that brendanmcnulty as Google has a way of differentiating where one word ends and the other starts. As Google has […]

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Virtual goods, real pleasure

Virtual Goods, Real Pleasurehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=msoft-talk-090626175709-phpapp02&stripped_title=virtual-goods-real-pleasure View more documents from amyjokim.

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5 hypotheses (and results) for getting blog traffic

I say that writing this blog is all about sharing my brain, and promoting my personal brand, but at the same time it’s a bit of an ego trip. I like to know that you’re all out there listening to me rant. So how do I ensure do I ensure there is more and more […]

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Blog posting slowdown

Excuse the blog slowdown over the next week or so. We’ve taken the big jump back to South Africa, and we don’t have internet set up (not to mention we don’t have a couch, a table etc etc). Not to worry I’m thinking of some kickass content to share with you.

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link bait

I was chatting to someone about creative link building and this example came up. They wanted to create more World Cup focused traffic during the World Cup, but it’s a pricy time to buy search traffic. They came up with a plan to create the “Anti- World Cup Association”- women who feel abandoned by their […]

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the dark art of link building

I understand why link building is so crucial; it gives Google an idea of how important a page is with regards to the number, quality and context of links that are linking to a the site. However I still find it a bit of a dark art; why would people want to link to you? […]

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SEO is a commodity

Image by Stephen Poff via Flickr I had 3 interesting search meetings recently, 1 with Google and two with SEO consultants. As a result of these I’ve written a few search related posts over the last week or so. The title of this post was a comment that someone made in one of the meetings […]