Ad tech hamburg

Ad tech is planning to take over the world of online marketing conferences. I have been to ad tech new york (I attempted to go twice, but the second time was somewhat ill-fated) but this was the first german one i’d been to (and admittedly the first german version). It was interesting to see how empty the floor was, I was expecting it to be filled with ad sales houses and the like, but it was mainly search engine marketing companies and quite a few bid management and analytics vendors. I think they have a long way to go to usurp the omd, however I think it was a useful trip, as I got to put a name to a couple of e-mail addresses and meet a couple of other people