i saw this on a sponsored link yeterday (for those who can’t see my mini screengrab, it’s a Google checkout logo below the link). i’m not sure what effect it has for the merchant (increased conversion/more trust in the product/consternation at the fact that it’s a payment method they’ve never heard of?). nonetheless, its interesting […]
Google has now released gadget ads to run on their content network. It allows you to serve the ads and change the content, run all sorts of cool rich media and add them to their favourites/iGoogle page. This solves one of the queries about distribution i talked about earlier, which will work fine if you […]
everywhere… (Eric Shmidt) this is a great interview with Eric Shmidt where he gives a perspective on Google’s role and views on personalization, the future of the mobile, advertising and where they see things going. I found interesting the discussion about mobile which he foresees as the big opportunity of the future, it has web […]
Doubleclick was sold for $3.1 billion late last week. It seems like a great strategic decision for Google to sew up their display advertising capabilities in one fell swoop. And, knowing what data junkies they are they are going to have a field day with all the data that Doubleclick has. I have been monitoring […]
This is an interesting development which can be interpreted from two major perspectives;1) Google is bringing out their version of an affiliate program, so long Tradedoubler, Linkshare & Comission Junction2) Google continues to refine their model to find out the best way to extra maximum revenue I’m in the second camp, Google has experimented with […]
The size of the Viacom claim for its content on Gootube seems to be somewhat excessive ($1billion). Its an interesting faceoff though, old media flexing their muscles to discipline a new channel which has no regard for their rights. At some stage Viacom is going to have to realize that they can’t stand in the […]
Brendan McNulty 