innovative facebook

Facebook Vs MyspaceImage by Yandle via FlickrI was sent here by a blog post and I think it is really refreshing way of using Facebook. in fact I haven’t seen Facebook used as a sort of a magazine like Diamond Street before. unlike Myspace where you can really customize your page, this still has to use the traditional Facebook page structure, however I think they have amanaged to be pretty creative within the structures (though they could do a little more in terms of leveraging the social aspects)

The things they include are;
1. podcast
2. interview
3. favourite pages
4. fan photos
5. videos

Its simple and could be within a blog system, but it seems more self contained and easier to read/interact with when its in this formatRelated articles by Zemanta

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new clock widget

This is one of the widgets that we have recently released. We worked together with Yourminis to get it up and running and I wanted to give an overview of the strategy behind it. Our objective was threefold; to have some type of branding vehicle, to drive some traffic and to generate some SEO backlinks. Getting more data on how things fit together is also interesting. The strategy was pretty simple, we know that one of the most installed pieces of content is a clock, and we know that our users are passionate about our intellectual property, so we wanted to find a way to combine them. The default clock is one for our game Pastry Passion, and there are options to change it to two other hits of ours (however we know that 80% of people usually stick with the default).

If you look at the clock there is a linkable logo (with some SEO’d anchor text), there is a link to free stuff (our free games, screensavers and other fun stuff) as well as link to more games. Using the yourminis dashboard you can copy it to numerous different platforms (blogger, facebook, bebo, igoogle etc) and achieve the joy of viral distribution. I’ll post about the other widget we made once its live and we have some numbers about how its performing.

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More new developments

two new developments, both of them pretty interesting;
1. widgets are now classified/ranked in terms of engagement rather than simply installation. This makes a lot of sense to me, with all the application spam people get, it’s difficult to cut through to what people are actually using and what are the most useful applications. This should achieve this.
Facebook is opening up to the general internet. This will allow your Facebook profile to be available to be found through a Google search now (albeit that there’ll be minimal information available and you have to opt in order for it to be available). I am interested to see how useful/groundbreaking this development is, as you have the control over how your information is displayed it shouldn’t really have an impact (and as a colleague of mine always says; “privacy, get over it”)

Facebook followup

in a followup to my post below on Facebook, Vinny Lingham draws his line in the sand to say that Facebook is the new internet. i wasn’t aware that Yahoo! turned them down for $2bn last year, and looking at their Alexa traffic (usual caveats apply) for both properties it seems that they are inversely proportional (ie as Yahoo! traffic decreases, Facebook increases)


Speaking from a user’s perspective I am a big fan of Facebook. I have only been on there for a couple of weeks, but of all the social networks I have trialled it is the one that makes the most sense to me. I have a myspace account and a hyves account, but the experience feels very shallow for me on both of those services. Facebook is very intuitive, there isn’t a lot of trial and error in finding out how to use different applications, in addition you can post on your own wall (which really irritated me with myspace) and you have your own e-mail/message centre.

As with all of these it makes it a lot more fun when you have people to interact with, which probably makes the experience richer to me. In terms of market share Facebook is still looking small potatoes (20MM vs Myspace’s 80MM). I would be interested to see how many people have moved their primary social networking site from one to another.I would think that your profile and friend network would create quite a high switching cost, all the effort of recreating your profile on another network would be too much trouble for most. Does this mean then that Myspace’s initial landgrab is unassailable?
From a work perspective I think they’ve also done a very smart thing in opening their service up for companies to develop applications for it. Their theory is that they make ad revenue off the extra inventory that these services create, as well as making Facebook an all inclusive web destination. By creating an API it makes all of your normal activities “widgetised” and able to add to your Facebook wall (I think Amazon is creating a favourite book widget), and Facebook becomes the hub for your web activity. They monetize through advertising, you monetize how you normally do so, compared to Myspace’s more aggressive policy this is an interesting proposition for developers…