𝗬𝗼𝘂𝗿 𝗯𝗶𝗮𝘀𝗲𝘀 𝗮𝗿𝗲 𝘀𝗹𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁’𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁

I’m not directly targeting you, but it’s a problem that everyone has. Back on the Serengeti (🦓 🦁 🐒 ) hundreds of thousands of years ago we developed biases to allow us mental shortcuts to make decisions before we were munched by a leopard.
These are less useful now when we want to discuss how to create an app with superb retention.

What I do to reduce the impact of biases is:
𝗗𝗮𝗺𝗽𝗲𝗻 𝗺𝘆 𝗲𝗴𝗼: it’s hard to do, but if you come with a humble attitude and are willing to learn then you’re way more likely to succeed
𝗔𝗹𝘄𝗮𝘆𝘀 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵: continuous research from different sides helps you understand your customer and improve your product

If you can focus on your customer, their problems (and motivations) and remove your preconceived notions your product is going to benefit