𝗜 𝗵𝗮𝘃𝗲 𝗮 𝗺𝗮𝗻𝗰𝗿𝘂𝘀𝗵 𝗼𝗻 😍 𝗪𝗲𝗿𝗻𝗲𝗿 𝗛𝗲𝗿𝘇𝗼𝗴

He is the documentary filmmaker we all deserve; German, says mad stuff that speaks to a potential deeper truth and understands and communicates the human experience in a captivating way.

He talks about “ecstatic truth; a kind of truth that is the enemy of the merely factual,” including untruths that “make some essence of the man visible.”

This ties into Matthew Dicks storytelling book from I read last year and something my dad said about “never letting the truth get in the way of a good story” (link to post in the comments).

I’m not advocating making stories up or fabricating stories when understanding your customers.
I am, however, recommending getting an understanding beyond the mundane and telling a 𝘀𝘁𝗼𝗿𝘆 rather than a list of attributes and includes elements of this “ecstatic truth” than people can relate to. Don’t be dry, make it alive