Unlocking Navigation Insights: Tree Jacking and Card Sorting š
š Card sorting involves engaging users to categorize and organize items, revealing their classification and information organization preferences. You can gain valuable insights into user-driven hierarchy and structure.
šæ Tree Jacking lets users interact with your existing navigation while completing tasks. Uncover insights into navigation challenges and efficiency.
These tools serve different purposes in the process: Card Sorting helps map out the interrelationship of areas, providing a greenfields exercise to understand user perspectives.
Meanwhile, Tree Jacking is great for evaluating live sites. Benchmark your site against competitors and analyze how customers find popular products. You can identify areas for improvement by pinpointing navigation hurdles.
š” Combine these tools with the research audit techniques discussed earlier this week to understand pain points and areas that need attention.
Brendan McNulty 