Great usability testing

Old Usability Testing SnapshotImage by brycej via Flickr

Usability is a crucial way of getting feedback. I’m always surprised by the feedback that I get from usability testing. if you’ve designed a page you know exactly how it should be used, and when someone struggles to perform a “simple” task there is nothing more illuminating/frustrating. Especially when you’re looking at a target audience that is not like you (ie net literate), it gives great insight into how to structure your content.

This is a great idea;
You set a task, they run the test with your demographic, they film it, including clicktracking, send you a video and get a questionnaire filled in, all for only $19.

If you can’t afford that, ask your mother/brother/uncle to go through it and give you their feedback, all usability is valuable.
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