Sometimes when you work with and hang out with AI nerds you think everyone has drunk the same kool aid. The AI utility to me is obvious and I assume that it’s equally obvious to everyone else. I had two wake-up calls in the last week:– I was chatting to a client. Smart and technically […]
I don’t believe in:– dark patterns– misleading layouts– confusing buttonsYou build trust through clarity and respect and its a long term approach. Take this pop-up below, it has a fake “x” to close it. Whilst I was walking I hit the x three times getting more and more frustrated each time it led me to […]
David Smith told me that the way to improve your Linkedin reach was to post photos looking straight out and being personal.But I’m shy, and it’s boring to stick with myself, I’d rather have a 💄 glow up 💇♂️ and a whole bunch of puppies 🐶 to really tug on the heartstrings.Prove him wrong, or […]
I saw this paper taped on an electricity box and because I’m nosy clicked on the QR code (which was an ad/link a jewellery store). The copy on it was great:– direct and personalized– curiosity hook (“pictures don’t lie”)– sense of urgency– concise– clear call to action The spray and pray of the positioning wasn’t […]
(𝑠𝑎𝑖𝑑 𝑛𝑜 𝑜𝑛𝑒 𝑒𝑣𝑒𝑟) It’s hard to fight against Steve Jobs and the iPod Silhouette ad their heyday.However it wasn’t just the Zune ads that sucked, the whole proposition never got off the ground and is counted as one of Microsoft’s biggest failures because of a 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘂𝘀𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵. – 𝗪𝗶𝗳𝗶 𝘀𝗼𝗻𝗴 𝘀𝗵𝗮𝗿𝗶𝗻𝗴- was […]
You’ve heard me banging on about how important it is to understand your customers, their desires and then how to adapt your product development to meet these needs. I haven’t changed my tune, but there is a right way and a wrong way to do it. If done poorly, using the wrong signals, you may […]
I was chatting to an e-commerce founder on GrowthMentor the other day. I told him about my favourite question: “What almost made you not purchase today?” I love to ask this post purchase. With that question you get the people who have gone through all the pain and friction on your website and made a […]
I know you’ve probably seen the CIA’s “Simple Sabotage Field Manual” before. I’m also sure you could play meeting bingo with people who have used these exact methods to slow progress.As a “get shit done” kinda guy I find it crazy that the tools used for sabotage and disruption are also commonplace in the office.Use […]
I go for a run every Monday morning at 6am. It’s my way of setting myself up for the week and increasing my endorphins. Sometimes (like this morning) I like to run into town past the late night clubs and watch the drunk people spilling onto the pavements. They’re talking loud, smoking, a little unsteady […]
Brendan McNulty 