Category: Uncategorized

Stat of the day:The Tik Tok shop has a runrate of $4BB/year in the US after doubling in its first 3 months. It’s something that has been working for ages in Asia, but no one has made it work in the US. It will be interesting to see if it lasts.(data point from the always […]

𝗦𝗶𝘁𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝘄𝗶𝗹𝗹 𝗹𝗼𝗼𝗸 𝘃𝗲𝗿𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗯𝘆 𝟮𝟬𝟮𝟳 One of the biggest challenges people have on an ecommerce site is finding the right product. Using search or navigation to find product and filter down to their ideal product is the current way (I saw a stat last week that 43% of ecommerce customers use search) […]

In recent years, there has been a noticeable increase in the focus on pets, particularly in South Africa. This trend is evident in several areas, including pet care, pet-friendly services, and the overall attitude towards animals. One significant factor contributing to this trend is the growing awareness of animal rights and welfare. South Africans are […]

𝗗𝗼𝗻’𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗻𝗲𝘄 𝗽𝗼𝘀𝘁𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗹𝗼𝗴, 𝗿𝗲𝗽𝘂𝗯𝗹𝗶𝘀𝗵 𝗼𝗹𝗱𝗲𝗿 𝗼𝗻𝗲𝘀 3 reasons why this is a better idea: 1) It’s 1/4 the effort2) Your post is already ranking for terms that you can double down on3) you can go deeper and improve on gaps in your content There are a number of cool tools that […]

‘𝗧𝗶𝘀 𝘁𝗵𝗲 𝘀𝗲𝗮𝘀𝗼𝗻 𝗳𝗼𝗿 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿’𝘀 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗜 𝘄𝗮𝗻𝘁𝗲𝗱 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗺𝗲. Socrates and I agree that “The unexamined life is not worth living.” I scribble in a journal every morning and I have gone through a rigorous annual life review at the end of each year for the last few years (link […]

𝗠𝘆 𝗱𝗮𝗱 𝗶𝘀 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿; 𝗵𝗲 𝘁𝗲𝗹𝗹𝘀 𝘁𝗮𝗹𝗲𝘀 𝗶𝗻 𝗵𝗶𝘀 𝗜𝗿𝗶𝘀𝗵 𝗮𝗰𝗰𝗲𝗻𝘁, 𝗵𝗮𝘀 𝗴𝗿𝗲𝗮𝘁 𝘁𝗶𝗺𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗹𝗲𝘁 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 😉 I want to be able to do the same.In business we’re told that we should have a narrative in what we communicate and that people respond […]

𝗧𝗵𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝘄𝗮𝘀 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗶𝗻 𝟭𝟵𝟵𝟵.People weren’t as sophisticated in online shopping, but the underlying strategy was similar. Comparing the two homepage versions 24 years on is enlightening. The usual homepage ecommerce pattern is that people don’t scroll below the fold. They click on navigation or search to get directly to their […]

𝗧𝗵𝗲 𝘄𝗲𝗯 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗶𝗻 𝗶𝘁’𝘀 𝗶𝗻𝗳𝗮𝗻𝗰𝘆. I got stuck in the rabbit hole that is the Web Design Museum and was blown away by the Microsoft homepage from 1994. We are always so impatient with the progress of things, but it’s fascinating to look back at the internet in 1994, +/- 33 million were […]

𝗦𝘁𝗼𝗽 𝗹𝗲𝘁𝘁𝗶𝗻𝗴 𝘂𝘀𝗲𝗳𝘂𝗹 𝗱𝗮𝘁𝗮 𝗹𝗮𝗻𝗴𝘂𝗶𝘀𝗵. I’ve been working on a project (with AWA digital) on how to make voice of customer information that isn’t in an easily digestible form into actionable insights. If you have App Store feedback, customer service queries, or a general feedback form using data science and a Streamlit app you can […]

𝗖𝗵𝗮𝘁 𝗚𝗣𝗧 𝗮𝗻𝗱 𝗖𝗼𝗱𝗲 𝗜𝗻𝘁𝗲𝗿𝗽𝗿𝗲𝘁𝗲𝗿 𝗰𝗮𝗻’𝘁 𝗱𝗼 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀. I realise that saying this might mean that I’ll have to hand in both my LinkedIn thinkfluencer and AI fanboy badges… But having worked with a couple of data scientists on projects with AWA digital I’ve seen the capabilities of working with the right […]