𝗜𝘀 𝘁𝗵𝗲 𝗱𝗿𝗲𝗮𝗺 𝗼𝗳 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗵𝗲𝗿𝗲?

Stat of the day:
The Tik Tok shop has a runrate of $4BB/year in the US after doubling in its first 3 months. It’s something that has been working for ages in Asia, but no one has made it work in the US. It will be interesting to see if it lasts.
(data point from the always interesting Dan Frommer )