Category: Uncategorized

Three things that I get excited by in work: If you combine all three in one proposition, I’m very interested. I was recently shown a new tool, Segmentable, that helps you understand your value proposition relative to your competition in minutes using AI. This pushed all my buttons, I was intrigued. The true nature of […]

In my previous posts, I’ve discussed the crucial role that product images play when selling clothes and shoes online.Customers want to replicate the in-store experience online: examining the item, feeling the material, and gauging the quality. The major ways we do that currently are through images, zoom and videos. However, a significant challenge is the […]

Great data on where people abandon forms. I’ve seen password issues too many times. Creating and filling password seems intuitive, but here are some of the top errors I see:– lack of clarity and complexity on password structure (e.g. special characters, numbers, upper/lower case letters) that are only communicated after the first incorrect attempt– hidden […]

In my career he blog post I think I’ve shared most is “Do Things That Don’t Scale” by Paul Graham. Even a decade after its publication, its insights are invaluable.The article emphasizes the importance of validating ideas and business models in their infancy stages before launching into comprehensive development. It shares stories of successful companies […]

Delving into the world of app navigation, I’m uncovering a wealth of opportunities to refine the user journey. Through sharpening my product sense, I’ve spotted some key trends: These are a few of the trends and patterns I’ve noticed, which may be worth considering for your own experimentation. What other trends have you observed?

When we look at AI and the future a lot of people think about robot overlords and revolutionising the way we work perspective. What if the reality is a little more prosaic? Walmart has increased employee productivity by 15%, how? They use cameras on automated floor scrubbers to take pictures of the shelves (20MM pictures […]

In a recent podcast with Scott Belsky, Adobe’s Chief Product Officer, I discovered an insight that is worth sharing: “In the first 15 seconds of every new experience, people are lazy, vain, and selfish.”This concept underscores how crucial your product’s first impression is. How do you demonstrate your product’s unique value proposition in the time […]

Navigating on mobile devices is a tough business; you have to allow for fat fingers, a small screen and a distracted perspective (people are in the queue at the shops, on the couch watching TV whilst they’re half shopping). In this post, I’ll explore the mobile navigation designs of ASOS and Farfetch, highlighting key learnings […]

As a surfer one of my biggest fears is being bitten by a shark. Recently a new friend of my brother’s got bitten by a great white at Jeffrey’s Bay, the best wave in South Africa.I’ve had two discussions with friends this week, with both arguing that the sea is now safer post-attack, as another […]

Unlocking Navigation Insights: Tree Jacking and Card Sorting 🌟 🔍 Card sorting involves engaging users to categorize and organize items, revealing their classification and information organization preferences. You can gain valuable insights into user-driven hierarchy and structure.🌿 Tree Jacking lets users interact with your existing navigation while completing tasks. Uncover insights into navigation challenges and […]