This week I had the pleasure of going to two trade fairs, the OMD in Dusseldorf and Ad Tech in London.
I was surprised to see the different scale of them. The OMD was huge, I think 10,000 people there on Tuesday. All the big portals, ad sales houses and loads of people offering tools to help you get more bang out of your budget. Ad Tech was a little more budget; the stands weren’t as big or as plush, and there were a lot more people focussed on DR, CPA and managing your search campaigns. Anyway, both were good to meet potential partenrs and get an understanding of how the market is moving.