New Comscore data has just come out about the casual games industry, and it’s interesting stuff… Growth of 10% year on year, and one in 4 users playing games, this isn’t a niche activity!
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Tracking Unique Users
One of the more puzzling things to find out is how people measure the size of their audience. I know it isn’t the most exact science, but there can be so many different methods that vary considerably. Looking at our own site, we see wildly varying numbers coming from Comscore, Nielsen, IVW, Google Analytics and […]
Brendan McNulty 