Brendan McNulty

I’m all for the joy of serendipity, but sometimes serendipity is busy with other people. I’ve been trying to “increase the surface area for opportunity”, the first step of which I think is meeting people doing interesting stuff. What that means in practice:1. Going to product meetups: listening to talks and meeting people in real […]

I saw a button on a website that offered me the ability to negotiate. It’s an AI driven chatbot that goes down in stages until it reaches it’s limit (in this case it went from £4,450 to £4,100 in three steps). It’s interactive and completely rejected my lowball £3K with emojis and reasons. I tried […]

Amazon has launched a pilot program with Rufus, a “shopping assistant”. It looks at reviews, product attributes, Q and A’s 𝗮𝗻𝗱 web data to help you find the right product. What seems cool to me is that they’re not just limiting it to the purchase questions, but also the broader top of the funnel shopping […]

For many ecommerce visitors site search is the primary method they use to find things. It’s hard to know how well site search works.The old Google Analytics (RIP 😿 ) had some great metrics that you could look at out of the box, but GA4 is a bit more clunky.What you want to understand more […]

Following on from yesterday’s post about using Dan Shipper‘s podcast to understand more about how people used ChatGPT. I got ChatGPT to distil their wisdom to create these commandments: 1. Be clear and concise in your requests.2. Use specific details to guide the AI’s responses.3. Structure your prompts logically.4. Break complex queries into simpler parts.5. […]

For all of us that are stumbling through using AI tools it’s fascinating to see how other people use it. I’ve really been enjoying Dan Shipper‘s podcasts about how people use Chat GPT (link in the comments), as it gives me insights into other people’s processes. Some people are great at prompts, others are better […]

A couple of stats I’ve read recently about AI are:– SGE search results cost Google 100x more than a normal search (SGE is the AI driven search option that gives people natural language answers to their questions)– each AI image costs the same energy as charging your mobile phone (a text answer is 32 times […]

Two counterpoints brought this into focus for me this week:1. I’m reading “it must’ve been something I ate” which is a collection of food writings by a Vogue writer from the 90’s. He was talking about flying business to Japan, and chartering tuna boats for $20k/day to write an article for Vogue about eating tuna. […]

– it’s immediately understandable– because it’s a banana peel rather than a sign people will notice it– it uses multiple languages to communicate Simple 🍌 and cool 😎

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬𝟬 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘀𝗶𝘁𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦 I was looking at the top 100 growing sites in the US and I was intrigued at what they’re doing right to make themselves grow so much, and also look at some opportunities for further growth.First up; Licorice.com + 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 ✅– recommendations from […]