Brendan McNulty

That’s the brief I gave websim.ai to see what website it would create. Websim creates websites that don’t exist on the fly. As a tea nerd I think it didn’t do too bad a job:– cool name (and subtitle)– good categorisation– straight into some of the bestsellers– offer to sign up for their newsletter It […]

I was buying groceries this morning and got offered Japanese whisky and aloe vera lubrication as a cross sell. Despite being somewhat impressed that I am thought of as that kind of guy 😎 , this is a tone deaf offer and waste of valuable real estate. I’m not sure where these recommendations come from. […]

I was having a chat to Johann Van Tonder about Notebook LLM the other day. One of the joys of it is that it’s a closed loop LLM, i.e. whatever you add as the source material isn’t “polluted” by any other data (like you’d find with ChatGPT and Claude). This means that you’re only dealing […]

I use AI to do initial customer research. With the aggregated perspective of the world it can help you understand people’s:– motivations– reservations– frictionIt’s cursory, but it gives you a great immediate insight into people’s perspectives. Evidenza offers this in a much more structured manner. The thing I really like is the ability to chat […]

I saw this graph and found it strange that cars have needed to become so much bigger while everything else shrinks…The other more intangible element is that flotsam of data that I have accumulated. 25 years ago it was a bit of Hotmail, now I have GB’s of BS; old group chats and jokes on […]

It’s hard for everything to be quantitatively determined, and there is often insufficient data and time pressure to make a decision. This means you have to use the data you have (quantitative and qualitative) to decide how to proceed. I think this statement below outlines how difficult it is to counter an opinion stated with […]

I need to buy more wood for my fireplace and pizza oven, but I wasn’t sure how many bags I’d need.After some forcing ChatGPT to guess instead of measuring it gave me an assumption. It guessed 16 vs the 18 I bought last time.Pretty good from one image and a number of assumptions…

That’s the brief I gave websim.ai to see what website it would create. Websim creates websites that don’t exist on the fly. As a tea nerd I think it didn’t do too bad a job:– cool name (and subtitle)– good categorisation– straight into some of the bestsellers– offer to sign up for their newsletter It […]

Ralph Waldo Emerson Without trying to get too weighty with the quote I can recommend an exercise to know yourself better. I’m doing a personal branding course with Vassilena Valchanova (highly recommended!) and one of the exercises was asking people you work with a number of questions (see below). As a perennial optimiser I love […]

(source: Nielsen’s 2024 marketing report) 63% of their budgets are going to digital channels.I’m not sure what the perfect marketing mix is for brand building (maybe a bit more than 30%?), but it’s illuminating that marketing is all digital and all direct response. What are the implications of this?– 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲😂 🤣 […]