“There is nothing worse than doing the wrong thing well” As a relentless self optimizer I wholeheartedly recommend Peter Drucker’s “Managing Oneself” an article that he wrote for the Harvard Business Review. What is interesting about it is that it outlines how you should behave in your career and a lot of that is about […]
My phone ๐ฒ buying checklist isn’t like everyone’s โ but it reveals patterns about the ‘messy middle’ of consumer decision-making. Everyone has different criteria for buying a phone, mine are weird:– I want an Android phone– It can’t be Huawei (because I use the Google Suite) and I don’t like Samsung– I don’t want it […]
Remember when you didn’t have a camera on you all the time? This video of Shakira being surprised by a phone on a camera in 2002 is a peek inside someone discovering a new world.Even the most basic phone has a kickass camera on it in 2023.If we fast forward to 2043 what is going […]
Get smarter automatically. I’ve been playing around with Custom instructions in Chat GPT and looking at a number of different variations that cleverer people than me on Reddit have been suggesting. I’ve been cycling through different versions but the best feature I’ve found is getting it to ask you three follow up questions after each […]
Good reviews made me double my spend on a microwave. I haven’t bought a microwave in 10 years and it’s hard to know how to buy something when you’re not buying it frequently. I did whatever any self respecting nerd in 2023 is going to do:– I asked Chat GPT to help me to find […]
When I was 16, I had an aptitude tests to try and understand where my strengths lie and what I should be doing with my life. One of the things that came up was psychology. (another was being a chef ๐จโ๐ณ ). I’ve always had an interest in psychology and understanding what makes people tick. […]
Recently, Iโve been reading about the Baumol Effect – which talks about the phenomenon where wages in labor intensive sectors rise, even while the productivity in those sectors remains fairly stagnant, especially compared to other sectors that experienced significant productivity growth. It made me wonder about the impacts of these in the light of AI. […]
Since my initial review, Segmentable has introduced new features that enhance its ability to identify market segments and initiate personalized customer journeys. Hereโs a review focusing on these enhancements. 1. Reintroduction Product Name: SegmentableEnhanced Function: Improved segment identification and initiation of personalized customer journeys using AI algorithms. 2. Enhanced Features Segment Identification The AI now […]
Most people see testing as a revenue-improving tool, but there’s another, less-discussed facet: testing as a protective strategy. It’s not just about forward momentum; sometimes, it’s about ensuring we don’t slide backward. ๐๐๐ฌ๐ญ๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐ฐ ๐๐จ๐ฏ๐๐ฅ:At Now Novel, our testing and development resources are limited. As a data nerd I ensure that we have customer feedback […]
I sometimes wonder when I’m consulting: am I just creating more shit to clog up people’s lives and feeding into unsustainable consumption patterns? I’ve been reading about the concept of ๐๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น๐น๐ ๐๐๐ฟ๐ฎ๐ฏ๐น๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป by John Chapman and it answers some of my questions in this area. Itโs not just about designing products and experiences; it’s […]
Brendan McNulty 