Category: Uncategorized

AI is coming for school pretty fast.My brother, Niall McNulty is on the front line of the pedagogical side of things. He’s doing some interesting stuff on how to use AI to teach better. The kid’s side is interesting too:– my daughter isn’t penalised for using AI, but has to sign a declaration about how […]

I was recently cancelling my Mubi subscription (I took advantage of the cheap trial, but the movies were too cerebral for me 😄 ) I don’t think their exit survey is going to give them the insight they’re looking for: – There are far too many options (some of them nested over two layers). It’s […]

We all know Tom Cruise does his own stunts, but he also optimised the NASA website 20 years ago…Tom Cruise had a bunch of UX people on his team in the early 00’s (for making trailers etc).He is a space nerd 🚀 and when visiting NASA told them: “You’ve got this great website with tons […]

Peep Laja said great value propositions “focus on the differentiated value”Look at these marvellous tomatoes.🍅 $19.50 for 150g/12 cherry tomatoes 🍅 If you say that your value proposition is “in the mind of your ideal customer how are you differentiated from your competitors” Then you have to ask who their competitors are?Look at the packaging, […]

If you look at product pages you tend to see a couple of things:– visitors scrolling the whole of the page and– lots of clicks on the pagination/next page links(as seen in the below heat and scroll maps) It then stands to reason that you should give customers an infinite scroll so they can see […]

Every heatmap I’ve looked at shows a click focus on the product image. It stands to reason; our lizard brains are turned on initially by images and then need the product copy to sell it to our rational brains. I was working with a clothing retailer and we wanted to be able to quantify the […]

I saw this (potentially fake) review and it prompted me to outline why reviews can be misleading: -𝗣𝗼𝗹𝗮𝗿𝗶𝘀𝗶𝗻𝗴- people tend to love or hate a product and so there are plenty of 1 star and 5 star reviews-𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝘀 𝘀𝗲𝗿𝘃𝗶𝗰𝗲- how many 5 star Amazon reviews have you seen that say “great delivery, haven’t used […]

Navigation is super interesting. It support browsing. If you don’t really know what you want it helps you understand the categories and sub-categories and drill down and view the range. Two different pathways to find white Nikes on a store:𝙉𝙖𝙫𝙞𝙜𝙖𝙩𝙞𝙤𝙣(e.g. Mens>shoes> trainers> 𝘍𝘪𝘭𝘵𝘦𝘳𝘴 >Nike > white). It’s a much more exploratory experience and you’ll find […]

This correlation, while alluring and interesting is unfortunately just that. Tyler Vigen has a (recommended) book called “Spurious Correlations” It examines the relationship between two data sets that show a correlation, but not causation (the below is one of his examples along with correlations between the popularity of the “not sure if” meme and number […]