𝗧𝗶𝗸𝗧𝗼𝗸 𝘀𝗵𝗼𝗽 𝗶𝘀 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦

Shein is the second largest global fashion retailer. TikTok shop is coming out of nowhere to be bigger than Shein and Sephora.
Look at the retention too! 5.3 transactions in 12 months.
Where should you be allocating your distribution efforts? What does direct to consumer look like? It doesn’t look like you need a big Meta budget and a fancy website to sell a lot of product.