𝗠𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭/𝟱 𝗼𝗳 𝗻𝗼𝗻-𝗳𝗼𝗼𝗱 𝗨𝗞 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝗮𝗿𝗲 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱

That’s terrible for businesses and the environment:
– a lot of these products are tossed away
– wasted travel back and forth (and handling)
– lost revenue for retailers

It seems that this behaviour is concentrated in a few customers, but in my experience there are a number of initiatives that can be used to reduce returns:
– 𝙗𝙚𝙩𝙩𝙚𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙞𝙣𝙛𝙤: descriptions, size guides, better product images and videos
– 𝙫𝙞𝙧𝙩𝙪𝙖𝙡 𝙩𝙧𝙮 𝙤𝙣𝙨: its early for this, but I’ve seen some cool applications in the wild (e.g. Loewe)
– 𝙩𝙞𝙜𝙝𝙩𝙚𝙧 𝙧𝙚𝙩𝙪𝙧𝙣𝙨 𝙥𝙤𝙡𝙞𝙘𝙞𝙚𝙨: change your policies and on site messaging to reduce this behaviour
– 𝙧𝙚𝙫𝙞𝙚𝙬𝙨 & 𝙛𝙞𝙩 𝙜𝙪𝙞𝙙𝙚𝙨: this not only increases conversion rate when people know how a product fits, but also decreases the need to buy two versions if someone is inbetween sizes
– 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙧𝙚𝙘𝙤𝙢𝙢𝙚𝙣𝙙𝙖𝙩𝙞𝙤𝙣𝙨 : when a site knows your size/style from either a fit finder or previous purchases it’s easier to show the right products.

It’s an area of research and experimentation that is very focussed, but is a unique application where you’re helping people buy less, but better and reduce waste whilst helping retailer’s bottom lines.
Let’s do more of this!