𝗧𝗵𝗲𝘆 𝗴𝗼𝘁 𝗺𝗲…

I saw this paper taped on an electricity box and because I’m nosy clicked on the QR code (which was an ad/link a jewellery store).

The copy on it was great:
– direct and personalized
– curiosity hook (“pictures don’t lie”)
– sense of urgency
– concise
– clear call to action

The spray and pray of the positioning wasn’t super valid to me, the cost of doing it was limited, I loved the ingenuity.