𝗜 𝘄𝗼𝗿𝘀𝗵𝗶𝗽 𝗮𝘁 𝘁𝗵𝗲 𝗮𝗹𝘁𝗮𝗿 𝗼𝗳 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

I don’t believe in:
– dark patterns
– misleading layouts
– confusing buttons
You build trust through clarity and respect and its a long term approach.

Take this pop-up below, it has a fake “x” to close it. Whilst I was walking I hit the x three times getting more and more frustrated each time it led me to Uber Eats.

Someone’s metrics for that banner click through rate went up, but it’s impossible to measure the increase in my irritation level.
The option below is a masterclass in what not to do to build succesful long term relationships 💍