𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁’𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗵𝗶𝗻𝗴𝗲𝘀 𝗼𝗻 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴: 𝗵𝗼𝘄 𝘄𝗲𝗹𝗹 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿

I’m a research nerd. From behavioural stuff to attitudinal, qualitative or quantitative, I’m fascinated by it. Understanding how your customer ticks creates a feedback loop that continuously improves your product and your understanding.

In 2024 you don’t really have too many excuses for not understanding a customer. The costs are low, the technology is available and the frameworks have been stress tested and improved. You don’t need a fancy double diamond 💎 approach though, something as simple as setting up a call to chat to your customers, or digesting what comes in to customer service can give you great insights.

Product managers that feel like they don’t have a handle on what’s going on with their customers:
– set up Microsoft Clarity for heatmaps and sessions recordings (cost: FREE)
– run a couple of sessions with Userbrain (cost of first two sessions: FREE)
– set up a couple of interviews with your biggest fans to understand their jobs to be done with your product (cost: FREE and a couple of coupons for your product)

With all of those savings you might as well pay some money to someone like me 😋 to mine the insights you’re getting out of it and help you shape your roadmap.