𝗔𝗜 𝘀𝘂𝗿𝘃𝗲𝘆𝘀 𝟵𝟱% 𝗼𝗳 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗵𝘂𝗺𝗮𝗻 ?

I use AI to do initial customer research. With the aggregated perspective of the world it can help you understand people’s:
– motivations
– reservations
– friction
It’s cursory, but it gives you a great immediate insight into people’s perspectives.

Evidenza offers this in a much more structured manner. The thing I really like is the ability to chat to your customer in real time and get insights in that way. On tap voice of customer!
There is a biased/glowing review in the comments that nonetheless makes me want to give it a go.

An interesting new development in understanding your customer that I am all for