𝗖𝗹𝗲𝗮𝗿𝗹𝘆 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲 𝗮𝗹𝗹𝗼𝘄𝘀 𝘆𝗼𝘂 𝘁𝗼 𝗰𝗵𝗮𝗿𝗴𝗲 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺

Peep Laja said great value propositions “focus on the differentiated value”
Look at these marvellous tomatoes.
🍅 $19.50 for 150g/12 cherry tomatoes 🍅

If you say that your value proposition is “in the mind of your ideal customer how are you differentiated from your competitors”

Then you have to ask who their competitors are?
Look at the packaging, that’s not the grocery store selling you your average tomato. These come in a magical gift box, individually apportioned. You can choose between 11%,12% and 13% sugar content. These tomatoes are grown in organic rice bran, crab and oyster shells.

It has a magnificent story behind it, which means that they’ve transcended the category of tomatoes.I’d be keen to try them to find out what an ambrosial tomato should actually taste like.
They’ve done the job of outlining their “differentiated value”

🍅 Extra 🍅
These are the actually the budget variety, the “Grand Queen” are $280/kg.
They add extra value by saying:
– only 0.1% of tomatoes qualify for this status
– limited amounts, you may not get access
– special engraving on the giftbox
– delivery & returns are covered by the company if you’re unhappy

Someone gift me one of these tomatoes please 🥗