𝗡𝘂𝗺𝗲𝗿𝗶𝗰 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝗮𝗿𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮𝘁𝗶𝗰

I saw this (potentially fake) review and it prompted me to outline why reviews can be misleading:

-𝗣𝗼𝗹𝗮𝗿𝗶𝘀𝗶𝗻𝗴- people tend to love or hate a product and so there are plenty of 1 star and 5 star reviews
-𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝘀 𝘀𝗲𝗿𝘃𝗶𝗰𝗲- how many 5 star Amazon reviews have you seen that say “great delivery, haven’t used the product yet”? This isn’t helpful in rating the product vs service vs website
-𝗦𝘂𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆- my 5 star may not even be your 4 star, so its hard to interpret how good a product is without an additional context from a written review.

The basic scenario is to help a customer make an easier decision, but there’s a lot of nuance to it.
If you want to read more about reviews Dave Mullen has been digging into TrustPilot and unearthing some great insights about reviews; go check them out.