𝟱𝟱% 𝗼𝗳 𝗨𝗦 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗽𝗿𝗲𝗳𝗲𝗿 𝗯𝘂𝘆𝗶𝗻𝗴 𝗴𝗿𝗼𝗰𝗲𝗿𝗶𝗲𝘀 𝗶𝗻𝘀𝘁𝗼𝗿𝗲

Online share of US grocery spending is at around 10% mark (down from a pandemic peak of about 13%, but up from pre-pandemic 5%).

My research into grocery shoppers has shown that customers are:
– unsure of whether packers will pick the products as scrupulously as they would (expiry dates and quality)
– not sure about when it’ll be delivered and having to wait and
– worried about not getting a specific item that’s out of stock
amongst other reasons not to buy online.

What I didn’t realise is that people like grocery shopping so much. I do a lot of grocery shopping online (saves me time in the shops, convenience), but I do like visiting “cool” grocery destinations (butcher, baker, deli etc)

Which camp are you in, and why?

Data from The New Consumer Food & Wellness trends