𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗶𝗳 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴?

For many ecommerce visitors site search is the primary method they use to find things. It’s hard to know how well site search works.
The old Google Analytics (RIP 😿 ) had some great metrics that you could look at out of the box, but GA4 is a bit more clunky.
What you want to understand more is what the customer experience is. I use the following process:
1. Pop a single question survey on the search results page
2. Ask 3 questions about ease of finding, relevancy and satisfaction (with Hotjar or a tool like this)
3. Get your benchmark and segment between platforms and operating systems. Look at correlation between metrics.

Understand the challenges with your search. There are many ways to do this, but I’d focus on your most frequently searched terms; there is often a disproportionate amount of searches in a few search terms. Make these better 😀

Check your customer benchmarks on a monthly basis by rerunning the same survey. Where are your metrics moving? What does this tell us about efforts? Rinse and repeat!