Since my initial review, Segmentable has introduced new features that enhance its ability to identify market segments and initiate personalized customer journeys. Here’s a review focusing on these enhancements.
1. Reintroduction
Product Name: Segmentable
Enhanced Function: Improved segment identification and initiation of personalized customer journeys using AI algorithms.
2. Enhanced Features
Segment Identification
The AI now includes assessments of brand strength and competitor positioning, providing more accurate segment selections. These updates allow for a clearer identification of market opportunities.
Market overview
Segmentable now allows you to understand your market in a lot more detail:
- how homogenous is the market?
- how you rank against competitors
- where the market gaps are (which features are low, medium and high competition)
This is helpful, but recommending you build an app as it’s a low competitive space doesn’t take into account the effort that it may take to do something in this space. It does however allow for another view on prioritising your product development backlog.
Go to market strategy
The go to market strategy component is an update on the previous version in that it shows your ideal segment and then gives you details around the persona:
- a description
- their pains
- their demanded solution
- internal and external triggers and
- their objections
I’ve compared this against our research and the data is solid and holds up to real life data (not 100% but directionally great)
Landing pages
My favourite new feature is the landing pages feature. See an example of a landing page below:
It’s not designed, but it’s like all AI input; a great crutch to get you thinking. Using some classic copywriting formulas you’ve got interesting headings, before and afters, value propositions and processes to create a page.
3. Usability
Ease of Use: The new features are user-friendly, with straightforward applications that you can start to implement quickly..
Improvement Elements: There’s room for providing more actionable insights and strategies directly tied to the identified market segments. Apparently there are default creative generation capabilities, sales materials and more website copy coming down the line. I think this will make Segemnetable even more useful.
Overall Strengths and Weaknesses: Enhanced segment identification and the beginning stages of personalized customer engagement are strengths. The journey to fully automated user acquisition is ongoing.
Beneficiaries: Everyone can benefit from a better understanding of the market segmentation. Larger organisations will ahve for more resources and skills to do primary research and development of their strategies and copywriting. I think it’s most beneficial for smaller organisations who don’t have all the resources for research, developing go to market strategies and copywriting. It gives you a shortcut to developing these ideas. It’s always easier to work off a strawman to disagree with than creating a 0-1 strategy.
I think this is version 1.5 of where things are going, I’m intrigued to see version 2.0.
Brendan McNulty 