Growth mentor

I enjoy working with GrowthMentor. It’s a platform that bridges the gap between startup owners and mentors from an array of fields – be it sales, SEO, product development, or go-to-market strategies.
I help with product and conversion rate optimization and I’ve observed some common threads. Most of these hurdles stem from a lack of customer understanding, often due to resource constraints.
For startups operating on tight schedules and tighter budgets, here’s my advice:

𝗨𝘀𝗲 𝗖𝗹𝗮𝗿𝗶𝘁𝘆: A free tool by Microsoft, Clarity allows you to monitor user interactions on your website via user videos, heat maps, and scroll maps. It offers instant insights into user behavior.

𝗨𝘀𝗲 𝗦𝘂𝗿𝘃𝗲𝘆𝘀: Send a brief survey, especially for your paying users. Open-ended questions are better than closed questions. Understand motivations, how people shop and areas of friction.

𝗖𝗵𝗮𝘁 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲: Understand the “jobs-to-be-done” that they’ve employed your product for. Knowing where your products fits into their life is always easier when you hear people’s stories.

𝗨𝘀𝗲 𝗛𝗼𝘁𝗷𝗮𝗿 𝘀𝗶𝗻𝗴𝗹𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘀𝘂𝗿𝘃𝗲𝘆𝘀: Hotjar offer a limited free tier. Use it to inquire, “What almost made you not purchase today?” to paying customers. This little piece of knowledge is useful because it gives you the perspective of people who have struggled and overcome all the barriers you’ve put in front of them.

If you’re navigating similar challenges, don’t hesitate to connect. I’m available on Growth Mentor, or you can schedule a complimentary chat via my website (links in the comments). Always keen to brainstorm, exchange ideas, and assist fellow entrepreneurs.