In the AI age the human touch and personal connection will become increasingly essential. When polished versions of the average human thoughts cost nothing, the outliers suddenly become more appealing. Despite “artisanal”s present association with craft beers and hipster beards, I predict a resurgence in value for all things human-made.
I ran into Paynter which has such a clear articulation of a brand promise and value proposition that speak to this human-made ideology.
Here’s what I got from a quick website scan:
-An ecological focus at the heart of their operations
– A transparent approach to their business conduct and sourcing
– A commitment to quality and craftsmanship
They’ve expertly interwoven these principles into a compelling personal story, creating a package that resonates with their target audience (or at least me :)). (It also plays to their advantage that their products are limited, aligning with Cialdini’s scarcity principle of persuasion)
Brendan McNulty 